Communications, brand & content marketing strategist · Bengaluru, India
I help B2B and technology companies turn their experts’ knowledge into stories, communications and websites that sound like no one else.
Thirty minutes to understand what you need. No pitch, no obligation.
Clients include
Client stories placed in
The problem
When B2B content all sounds the same, it isn’t because companies lack smart people or interesting ideas. It’s because, somewhere between the expert and the published page, a specific insight gets sanded down into a familiar industry statement.
By the time it’s live, it could have come from any of your competitors. My job is to keep the first version alive, and make it readable.
The bar shows how specific the message still is
“Clinicians aren’t short of data. They’re drowning in it. What they lack is a way to act on it in time.”
High: only you could say this“Healthcare providers face challenges in using their data effectively.”
Fading: could be any healthcare company“In today’s rapidly evolving landscape, data is key to driving outcomes.”
Gone: could be anyoneHow I help
Brand, communications and content usually sit with different people and different briefs. I bring them under one story, so what your leaders say in public, what your website promises and what your team publishes all point the same way.
Your experts, finally sounding like themselves in public.
A clear point of view for your company and its leaders, carried through articles, whitepapers, bylines and LinkedIn, and other social platforms where your audience spends time, so the market knows what you stand for.
What’s included 02A story your customers see themselves in.
Most websites describe the company from the inside out. I start with your customer, find the one idea only you can own, and carry it through your messaging and every page of your website.
What’s included 03Stories the media wants to run, and messages your people believe.
Media relations, press releases, executive commentary and leadership communications, built on stories journalists and employees actually care about.
What’s included 04Clarity on what to say, to whom, and why it matters.
Direction before volume: who you are really talking to, what you should say to them, and the team and plan to keep saying it well.
What’s includedI start where the problem starts: with your expert’s own words. That insight becomes a clear position, and the same position carries through every channel, from press interviews to your website to the next post on LinkedIn.
The bar shows how specific the message still is
“Clinicians aren’t short of data. They’re drowning in it. What they lack is a way to act on it in time.”
High: only you could say this“Care teams don’t need more data. They need it in time to act.”
High: still unmistakably yoursStrategy without writing sits in a drawer. Writing without strategy is just copy.
Selected work
ABB India
Ongoing PR and communications for the India arm of a global industrial technology leader, turning motors, drives and energy efficiency into stories that business and trade media want to run.
Reveal HealthTech
From a website built from scratch to a steady stream of thought leadership, I set up and ran content marketing for a healthcare AI and engineering firm as it grew into Life Sciences.
HealthTech company with a SaaS arm
As interim marketing lead, I defined the brand, set a 12-month marketing plan for a growing healthcare company and designed the team that would carry it on after me.
Kind words
“Haveesha helped us tremendously in the initial months of setting up our marketing foundation […]. She demonstrated a broad understanding of marketing, helped develop a robust content and website strategy, and initiated several brand-building activities. I recommend Haveesha to anyone looking for support in their marketing function.”
“Creative, efficient and detail-oriented is how I would describe Haveesha. She worked with us as a freelance marketing consultant for over 1.5 years, and we have collaboratively built a strong brand, website and significant social media presence for the organisation.”
“Haveesha played a pivotal role in developing both short and long-term content strategies, working closely with our team and external agencies to ensure our marketing efforts were well-planned and executed.”
“Smart, creative, extremely hard working and dedicated, Haveesha was the star of my team. She brings immense honesty to her work, and is dependable as a colleague. She is a naturally gifted writer and storyteller, which makes her a great content marketer.”
How I work
I work alongside your leaders, your marketing team and your agencies. You keep the story, and the thinking stays with your team.
A conversation with you, then with your experts and, where possible, your customers. I want the version of the story you tell over coffee, not the one in the deck.
Where does your insight get sanded down into something generic? I audit your content, your communications and your competitors, and name the gap plainly.
One clear narrative, a voice to carry it and a plan for where it needs to show up. You approve the direction before any long-form writing starts.
I write, edit and publish alongside your team, and leave behind guidelines, templates and a way of working you can keep using without me.
At a glance
About
I’ve spent 12+ years helping companies say what they mean. This has taken me from in-house roles in marketing, PR and communications to independent work with teams in India, the US and beyond, including ongoing communications consulting for ABB India.
I’m most useful where the expertise is deep and the story hasn’t caught up: healthcare technology, industrial engineering, AI and data, and founders whose influence inside the company is undeniable but invisible outside it. Quiet leadership has its place. Invisible leadership is a missed opportunity.
More about me →Writing
An eight-part series on turning a company’s mission into a narrative people see themselves in: real voices, one story across many touchpoints, and why the best brand stories grow with their audience.
What good collaboration between companies and independent specialists looks like, and why freelancers do their best work as true collaborators.
Where AI genuinely helps (research, raw data, speed) and where it doesn’t (authenticity, emotion, strategy), and why the answer is to use it, not fear it.
Start here
Thirty minutes, no pitch. I’ll ask about your goals, your audience and what’s getting in the way, and tell you honestly whether I can help.